Built from scratch, owned end-to-end, measured in numbers. Three that tell the story.
A pop-up street-art museum founded from zero — venue, curation, artists, budget and operations. Fourteen artists, a €100K budget, and a courtyard that filled every night it opened.
Event production and content direction across PLAY, BROWN and PAREA Hotels. Programming, VIP flow and on-the-night execution — the operational layer that turns a venue into a destination.
Founded Israel's first fan-owned professional basketball club and took it from the lowest division to the Premier League — building the membership model, the fan culture and the commercial engine along the way. A 3,500-seat arena was planned around it.