Dubel Team is a founder-led operator company. Not an agency, not a personal portfolio — a company that takes ownership of the brief and runs it to a number.
For fifteen-plus years the work has been the same shape: take on a hard operational problem, own the P&L, and deliver in the real world rather than in a slide deck. That's happened across six industries — hospitality, cultural production, sports, strategy, events and market entry — and in each one the same discipline applied. Operators first. Advisors second.
The company was founded by Maor Harel and operates from Athens, where it has run hospitality and cultural programming across Greece since 2021. With EU citizenship and a clean local footprint, Dubel Team is the on-the-ground partner for brands and operators who need Greece to work — and the strategic operator for anyone who needs a brief turned into execution, anywhere.
The newest capability came out of the same instinct. Running venues, events and cultural projects meant constantly hitting software that almost fit — so we started building our own. That turned into six live products, and then into a capability: build — product development, web and app development, MVPs, custom technology, AI integration and business automation, scoped and built end-to-end rather than assembled from templates. It is what turned Dubel Team from a company that advises into one that can take an idea all the way to a working product, launch it, and keep it running.
Every project is built from scratch to fit the brief, the client and the room. Nothing off the shelf, nothing handed to a junior team. The result is the only proof that matters: the receipts.
Operators first. Advisors second. No strategy without execution. The P&L speaks louder than the slide deck. Every project built from scratch — to fit the brief, the client, the room.
We don't know everything.
We know people who do.
Fair question, and worth answering properly. Dubel Team is run by one operator. There is no floor of desks behind this, and pretending otherwise would be the fastest way to lose a client's trust.
What stands behind it is a network. People who know their world from the inside — hospitality operators and chefs, bartenders and DJs, musicians, artists, designers, promoters, producers, and people who actually live in the cities we work in and can tell you what changed last month. Not employees. Not a roster we rent out. Relationships, built over fifteen years of working alongside them rather than above them.
That network is why a brief comes back with a real answer instead of a search result. Every practice draws on a different part of it: hospitality pulls one set of people, culture another, sports another again. Sometimes the best information is online. Sometimes it is sitting at the bar next to someone who has run the room for a decade.
The network is the asset. The work is how we use it.
PLAY · BROWN · PAREA — hospitality programming across twelve-plus properties in Greece. M.T. Abraham Group — strategic advisory across industrial and cultural ventures. The Hub of Fine Arts — museum and cultural platform in Mostar. HŠK Zrinjski Mostar — football club organizational development. Hapoel Tel Aviv — B.C. as founder, F.C. on brand and commercial. Pame Gallery — exhibition programming in Exarchia, Athens. ARTHINA — the pop-up street-art museum, founded from zero.
Fair question. There is no floor of desks behind this.
Dubel Team is run by one operator. What stands behind it is a network — people who know their world from the inside. Hospitality operators and chefs. Bartenders and DJs. Artists, designers, promoters, producers. People who actually live in the cities we work in and can tell you what changed last month.
They are not employees. They are not a roster we rent out. They are the reason a brief comes back with a real answer instead of a search result.
We don't know everything.
We know people who do.
Sometimes the best information is online. Sometimes it is sitting at the bar next to someone who has been running the room for ten years. The network is the asset — the work is how we use it.