15+ Years of Active Operations — Founder-Led

BUILT BY
THE BRIEF.
AN OPERATOR.

Strategic operations, hospitality & cultural execution across Europe. A founder-led operator company. Active across hospitality programming, cultural production, strategic advisory, and EU market entry. Based in Athens. Deployed wherever the brief takes us.

Bring us a mission → See the receipts
0+
Years of active
operations
0+
Staff led
across ventures
0
Arena seats
planned
0+
Industries.
One operator.
The Position

Operators first. Advisors second. No strategy without execution. The P&L speaks louder than the slide deck. Every project built from scratch — to fit the brief, the client, the room.

— Dubel Team · Founded by Maor Harel · Operating from Athens since 2021.
/01 Five practices · One operator

WHERE DO YOU need us?

Pick the practice that matches what you're building. Each track has its own page — services, who it's for, the actual outcomes, and the proof behind them.

01
Brand & Strategy

Brand architecture, market positioning, founder identity. Built by operators, not advisors.

See practice
02
Hospitality & Venue Ops

Venue launches, programming, VIP flow, revenue optimization. 12+ properties in Greece.

See practice
03
Events & Production

End-to-end event ops — artist logistics, staffing, sponsorship integration, on-the-day execution.

See practice
04
Sports & Fan Culture

Club organizational development, fan engagement, merchandise. By the founder of Israel's first fan-owned club.

See practice
05
Greece Market Entry

Local network access, vendor sourcing, venue access. EU citizenship — operationally clean.

See practice
/02 Selected work

THE receipts.

ARTHINA — courtyard packed with visitors
/01 · CulturalAthens · Summer '24
ARTHθINA

Pop-up street art museum founded from zero. €100K budget, 14 artists, 10K+ visitors.

Read the case → Greek hospitality programming — poolside event
/02 · HospitalityGreece · 2023 — Now
HOSPItality

Event production & content direction across PLAY, BROWN, and PAREA Hotels. 12+ properties programmed.

Read the case → I AM HAPOEL — fan culture campaign
/03 · SportsTel Aviv · 2007 — 2015
HAPOEL B.C.

Founded Israel's first fan-owned pro club. Lowest division → Premier League. 3,500-seat arena planned.

Read the case →
All case studies →
/03 Digital platforms · Built in-house

THE platforms.

Discovery · Athens
TakeMeOut!
Athens, day & night

A city companion for Athens — where to go for nightlife, dining and daytime, curated around the clock.

Open the app →
Private sale · By appointment
Dubel Art
Modern & contemporary

Curated private placement of modern and contemporary works — European modernism, post-war abstraction and contemporary mixed-media.

Enter the department →
Daily game · Football
Offsides
Was it offside or not?

The daily football call. One moment, one judgment — think you read the game better than the VAR room?

Play today's →
PLAY · BROWN · PAREA
Hospitality programming partners
M.T. ABRAHAM GROUP
Strategic advisory · Industrial & cultural
HŠK ZRINJSKI MOSTAR
Football club · Organizational development
HAPOEL TEL AVIV
B.C. (founder) · F.C. (brand & commercial)
Ready when you are

YOU HAVE A MISSION.
We have the receipts.

Start a conversation → Meet the founder