WE BUILD products.
Nobody commissioned these. We wanted them to exist, so we scoped, designed, built and shipped them ourselves — six products, six different problems, running in public where you can open them right now. This is what "we build" means in practice.
Onside or off? You have one call.
One real match moment a day, one judgment to make — you against the VAR room, and against everyone who swears they read the game better. Scoring, streaks, installable on a phone. Thirty seconds to play, all day to argue about.
Your Athens, planned.
Three complete plans for your day in about thirty seconds — first coffee to last call, as an actual sequence rather than pins scattered on a map. Built on what locals do, not on what ranks well.
A little neighbourhood, a lot of football.
Fantasy football for the Israeli league with one rule that changes everything: exactly one player from every club, and a captain who scores triple. Cyclical rounds, live scoring, Hebrew throughout — a full RTL product, not a translated one.
The listeners' archive.
Every case from the Hebrew true-crime podcast — evidence, victims, letters, timelines and sources, organised so an episode can be read, checked and followed properly. Each file documented by hand against verified sources before it goes live.
Say it. Don't send it.
A public wall for the message you shouldn't actually send. Add a name and a reason, anonymously, no account; everyone else can back the ones they recognise, and the wall ranks itself. Comedy, not an indictment — with moderation and a straight-faced admin layer behind it.
Modern & contemporary. Private sale.
The house department, and the product that runs it: a catalogue of European modernism, post-war abstraction and contemporary work, with documented provenance and quiet, by-appointment placement. No auction theatre, no countdown timers.
These are the portfolio. Six products scoped, designed, built and shipped in-house — which is exactly what we now do for other people's businesses, from a rough idea to a system that runs.
